The Scarcity Syndrome: Why We're Obsessed with Experiencing the Unattainable Moviegoers have been flocking to see Christopher Nolan's "The Odyssey" in 70 mm IMAX at theaters like AMC Lincoln Square 13 in New York City.
But why are audiences willing to wait hours in line, buy tickets in person because the app is crashing, and pay extra for a limited availability experience?
The answer lies not in the movie itself but in our collective obsession with scarcity.