Seoul's Shopping Supremacy: The Enduring Allure of Myeong dong South Korea's tourism economy is driven by shifting global travel trends and local infrastructure development.
Amidst this change, one constant remains: Myeong dong's hold on the nation's foreign shopping market. Recent data from the Korea Tourism Organization shows that Seoul's Jung gu district captured 24.
1% of all foreign card spending in South Korea in the second quarter of 2026, a significant increase from 20% the previous year. Myeong dong alone accounted for 27.