Rivian's Redesign: A Study in Incremental Innovation Rivian's 2027 model year changes for its R1 line are a prime example of how innovations can be evolutionary rather than revolutionary.
The company's decision to adopt captain's chairs for the second row in its larger, more expensive R1S SUV is a direct response to customer demand – specifically, the No.
1 most requested feature from R1S customers themselves. This thoughtful move raises questions about what we really expect from innovation. Are we simply getting more of the same old features with a new coat of paint?