K Pop Meets Playtime: The Unlikely Rise of "K Pop Demon Hunters" Merchandise Mattel's 6 inch scale action figure line for "K Pop Demon Hunters" is set to hit shelves this week.
This expansion follows the surprising popularity of Netflix's original film, which drew in 3. 1 million views in a single week. The sustained success has prompted toy companies to capitalize on the trend.
The first wave of Mattel's figures includes individual characters from the HUNTR/X and Saja Boys groups.