The Whey Forward: Cheese Rolling's Enduring Allure In an age where viral stunts often devolve into cringeworthy antics, it's refreshing to see a tradition like cheese rolling endure unapologetic and unchanged.
Every spring bank holiday, thousands of people converge on Cooper's Hill in Brockworth, England, for the Gloucestershire event – a spectacle that's equal parts absurd, thrilling, and inexplicably captivating.
Cheese rolling has been drawing spectators and competitors alike for centuries. Participants chase after a massive wheel of Double Gloucester cheese down a steep hill at breakneck speeds – up to 70mph, no less.