The Dolly Parton Rule: A Cautionary Tale for Songwriters in a Changing Industry The story of Dolly Parton's decision to turn down Elvis Presley's offer to record "I Will Always Love You" has become a legendary tale of artistic integrity and commercial savvy.
While it is true that Parton made a shrewd business move by keeping control of the song's publishing rights, this decision also highlights the power dynamics at play in the music industry.
On the surface, Parton's choice seems like a triumph of artistic vision over commercial pressure.