Campbell's Soup Can't Fill Its Own Recipe for Disaster Campbell's Company, the iconic food giant behind the beloved soup brand, has been struggling to adapt to changing consumer tastes and habits.
The company's business model, built around processed snacks and convenience foods, is showing signs of collapse.
In a brutal reset plan announced on September 3, Campbell's slashed its dividend by more than a third and laid bare the dire state of its snack business. Quarterly sales fell 8% to $2.