Apple's Price Hikes: A Streaming Service Paradox Apple's latest price increase for its streaming services, including Apple TV+ and Apple One, has brought the cost of exclusive content closer to par with other major players.
The price hike for Apple TV+, which now costs $15 per month or $119 annually, is a 20% increase from its previous annual rate.
This brings it in line with competitors like Netflix (ad free plans start at $20/month) and Disney+ (ad free plans start at $19/month). However, Apple's library remains significantly smaller than these competitors.