America's Affordability Conundrum: Why "Cheap" Won't Cut It The current affordability crisis in the US bears striking similarities to the one that emerged 25 years ago, when multinationals struggled to adapt their products for emerging markets.
However, unlike then, today's problem isn't just about delivering cheap solutions; it's about providing value at a price point Americans can afford. Traditional cost cutting strategies have reached their limits.
The "Costcofication" approach, which relies on bulk sales and economies of scale, may work for some but excludes many low income households who cannot afford membership or storage space.