Abercrombie Share Rebound Could Show Gap The Playbook Forward The recent surge in Abercrombie & Fitch's stock price has sent shockwaves through the casual apparel market, leaving many wondering if this is a sign of things to come for its struggling rival, Gap Inc.
As of writing, Abercrombie's share price has more than doubled over the past year, with investors betting big on the brand's revamped image and marketing efforts.
Understanding Abercrombie's Share Rebound Abercrombie & Fitch's struggles began in earnest around 2014, when the brand's attempts to appeal to an older demographic were met with lukewarm reception.